Michael Clarke’s foray into the world of radio has taken an early hit after an unpleasant ratings surprise revealed a massive nosedive for his new employer.
The former Aussie captain recently joined the Big Sports Breakfast team with NSW coach Laurie Daley and Gerard Middleton.
The new lineup’s first innings rated just 0.4 per cent, under half of their previous 0.9 per cent rating according to Thursday’s GfK metro radio survey of 2020. The unprecedented lack of sport — and no fixed return date for a number of Australia’s biggest leagues — is sending a shockwave through sport media with little more than administrative tussles and gossip to report on.
“Losing most sport, most notably NRL, combined with the quest of news by listeners through this challenging time has no doubt impacted the show’s results,” a spokesman told The Daily Telegraph.
On the airwaves since March 2nd, Clarke has ruffled a few feathers, notably in his criticism of the Australian men’s team for apparently going too easy in criticising polarising Indian skipper Virat Kohli.
Unsurprisingly, talkback radio stations such as 2GB (up +1.6 per cent)to a 14.8% share of traffic) and ABC radio (up +0.7 to 9.6%) increased significantly amid the coronavirus lockdown.