Actress and self anointed health guru Gwyneth Paltrow may be heading Down Under on board a Celebrity Cruise ship to spruik her goop wellness regime.
“Thinking has already begun to see what Gwyneth and goop can do down here. Discussions have begun but we have not landed on the details yet,” Susan Bonner, Celebrity Cruises vice president and managing director for Australia told Cruise Passenger.
She said Australians appreciate wellness and since living in Sydney, Ms Bonner really appreciates the outdoor life and work-life balance.
“Gwyneth can certainly come down here and she will love Australia. We’ll see where the partnership goes,” Ms Bonner adds.
Ms Paltrow has signed a partnership deal with Celebrity when she will launch the first Goop at Sea on board the newly minted Celebrity Apex sailing from Barcelona on 26 August, visiting Nice, Rome, Naples and Palma de Mallorca.
She will kick off Goop at Sea with a conversation about her wellness journey and where she is headed next – but only to suite class guests who have bought tickets at an additional $1117 per person. There will also be workshops on mental health, emotional well-being, fitness sessions and conversations with goop’s content editor, Elise Loehnen.
Ms Paltrow will be staying at The Retreat, an exclusive suite class with butler service, private restaurants, exclusive lounge, private sundeck and pool. She is only expected to make only one public appearance.
Ms Paltrow launched goop from her kitchen table in 2008 which has since expanded into wellness, health, beauty, fashion, cooking and goop podcasts. Goop offers a range of remedies from “unlocking trauma from your body” to “glow-inducing skin care.”
This year, a new show The Goop Lab will showcase on Netflix.
Ms Bonner said that Celebrity, Azamara and Royal Caribbean brands will each have its own marketing, sales and commercial team to be launched in March.
Celebrity’s new Edge class ships have been so successful that Ms Bonner said the entire fleet will now be upgraded to spread the best amenities.
Celebrity’s Solstice and Eclipse will sail Australia and New Zealand, bringing more ports and experiences than ever. Celebrity Solstice has been voted one of Australia’s favourite ships.
Ms Bonner said that Australians appreciate Celebrity Cruises for “what we deliver – good culinary experiences, design and service on board.”
Wellness is also an integral part of the Celebrity’s unique experience.
Celebrity is also offering exclusive tours in the region, allowing passengers a deeper, immersive experience around Australia.
“These are small groups of no more than 24 guests – perfect for the Modern Luxury guest,” says Ms Bonner.
“All Discovery Collection offerings are based on the principals of Iconic, Immersive, and Exclusive”.