Bendigo Bank’s Community Bank® branches have signed-on as the major supporter of AFL South Eastern Women’s (AFLSEW) league for 2019–20 with a $20,000 commitment.
The bank’s Mornington Peninsula and south-east region’s cluster of branches have thrown their entire AFL sponsorship weight behind the women’s league which covers more than 700 players from 21 clubs across three divisions.
On top of this, many of the bank’s individual Community Bank® branches support their local clubs with additional sponsorship packages. Some of these are substantial.
Bendigo Bank’s Community Bank® branches have been a partner of AFL South East for many years.
“We are delighted to support the women’s league this year,” said spokesperson Jason Pater.
“Fostering equality in sport is very important. Getting behind women’s sport is simply the right thing for our branches to do,” he said. “And we know that many women are looking for a better big bank.”
Inspiring women to stay active and fit is a secondary motive for the Community Bank® branches to support the league.
“These female football players are role models for young women. Their strength, fitness and skills are impressive. We think they inspire young women to stay fit and active. Any excuse for women to get out for a run, or to kick a ball around with the kids is a good one,” said Alex Godfrey from Mt Eliza Community Bank® Branch.
The Bendigo Bank community will be out to support the elite AFLSEW’s interleague team when they play against the AFL Southern Football league team on Sunday May 19 in Moorabbin. It will be an opportunity to see some of Melbourne’s best female players in action.
Gary Sanford, coach of the AFLSEW team, is also senior bank manager for the Rye, Dromana and Rosebud Community Bank® branches. He is a passionate advocate for women’s football. His own daughter, Vicki Sanford, plays for Mornington and is a member of the AFLSEW interleague team.
The AFL South Eastern Women’s League plays an important role in the promotion and development of women’s football. It provides pathways for players to achieve their goals. The organisation aims to build the competition and be active in the community.
Players from all the league teams are encouraged to visit their local Bendigo Bank branch where they will be warmly welcomed.