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Mornington Peninsula Produce trademark boosts $1b industry

Mornington Peninsula Produce trademark boosts $1b industry



Thursday, 3 March 2016

A gathering of local farmers, media personal and VIP’s from the Mornington Peninsula Shire helped launch the Mornington Peninsula Produce (MPP) certified trademark at The Briars in Mt Martha this week.

Mornington Peninsula Shire Mayor Cr Graham Pittock opened proceedings by expressing his honour to launch a new brand that will resonate well with foodies. “The new trademark is the combination of work done over many years by the Shire’s Economic Development Unit working in close relationship with the Food Industry Advisory Body to further boost and identify products on the Mornington Peninsula as the producer of quality, fresh and innovative foodstuffs,” he said.

Mornington Peninsula Shire Rural Business and Agricultural Officer, Gillian Stewart who instigated the project and started the conversation of ‘strengthening the food identity and it’s economy’ over 5 years ago will help the growers to prosper with the Mornington Peninsula Shire together with the Food Industry Advisory Body developing the MPP certified trademark.

Mornington Peninsula Shire CEO, Carl Cowie said, “The trademark will benefit the region which is really to benefit the farmers and other producers.”

Chair of the Food Industry Advisory Body, Mr Steve Marshall (who is also owner of Peninsula Avocados) was on hand to officially welcome the MPP certified trademark growers and presented them with a MPP Certificate of Compliance. Growers included Mock Orchards, Main Ridge Dairy, Red Hill Cheese, Red Hill Cherry Farm, Hawkes Vegetables, MP Hydroponics, Woolumbi Farm, Sunnyridge Strawberry Farm, Hillock Downs Produce Store, Peninsula Fresh Organics, Luxton Park, Peninsula Avocados, Peninsula Fresh Seafood Co., Main Ridge Cattle, Cape Schanck Produce Store, Hart’s Farm and Elgee Park Wines.

Guests enjoyed samples of fresh produce locally grown starting with Bruschetta of Smashed Avocado from Peninsula Avocados topped with marinated goats chevre from Main Ridge Dairy perched on wood fired sourdough from Red Hill Baker, Pastry ‘cigar’ from Hawkes Produce, Woolumbi Farm chorizo with roasted capsicum and tomato relish and finishing with black truffle and roasted hazelnut macaroons from Red Hill Truffles, Black Forest sour cherry cupcakes from Red Hill Cherry Farm and mini cornetto ice-creams from 100 Mile Foodie.photo-7

The delicious tastings were paired back with apple cider from Mock Orchards, Pinor Noir from Quealy winemakers and a Cab Merlot from Elgee Park.

mppThe MPP certification will put the Mornington Peninsula on the world stage of food which will benefit the already $1 billion local farming economy. It will also stop the counterfeit of local produce already in existence and provide greater assurance to consumers that the produce they are purchasing has been grown locally.

Look out for the new MPP trademark that has local farmers and the Mornington Peninsula Shire excited.



Debra Mar Working many years in the corporate world in Melbourne and overseas, Debra found herself in the fashion industry as a designer after studying 3 years at RMIT. She now producers and presenters her own radio program The Breakfast Table every Tuesday 6-9am and writes for a local magazine. With a love of writing and being involved in the community, she has a certain curiosity of what makes people ‘tick’, Debra also writes feature stories and updates details on the RPP FM website.