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Everyone likes an inspiring story surrounding the start of a business. Eva and Sarah, Owners of SmileyDog® Natural & Organic Dog Care reached a time where they both wanted a career change. Eva, a Product Engineer and Sarah with a corporate background had a passion to provide an organic and a certified Australian grown and made product for Pet pooches.

Completing Market Research, Eva and Sarah found the pet shampoo and food industry weren’t catering for the natural and organic aspect of Dog care that is so important for Pet health. 

Born in Brighton UK, Sarah drew inspiration from the Body Shop and their beautifully packaged products, paying homage to owner, Anita Roddick’s  philosophy of using certified organic plant extracts and aromatic oils.

SmileyDog® business name evolved after Eva’s German Shepherd, Misiu often looks like he is smiling! Eva says “We realised that our products make owners and pets happy because they are 100% safe to use for pets and humans and they are guaranteed to do what they say on the label so that was also a factor in choosing the name”.

Eva asks “Did you know that a dog’s skin is 7 times thinner than human skin therefore is more sensitive and easily agitated when using shampoos with chemicals and unnatural components?”

“We decided to start our SmileyDog® range with five shampoos, two conditioners and five doggie refresher area colognes (for smelly dogs!). Our best sellers are: Organic soap free Oatmeal Shampoo for sensitive or itchy skin, Organic soap free Chamomile and Lavender Shampoo for Puppies or elderly dogs and our Pacific Island Whitecoat Shampoo to naturally cleanse dirt from roaming White coats!  Our unique Mango Tango Dog Cologne is very popular too!”

Sarah said, “Are you aware that many dog treats and foods come from Asia? It is Australian law that any imported treats or food MUST be irradiated and many contain with additives and food colouring.  Over time, your Pet may develop an allergy or become overweight or bloated,  and packaged in Australia.”

SmileyDog® treats such as chicken, beef, fish, roo and deer are 100% Natural & Australian sourced, safe for dogs and cats with no preservatives, MSG, added salt, colouring, binding agents, sugar or irradiation treatments and a specialised de-hydration processes that ensures a high nutritional value is retained.

She added, “All SmileyDog® products are certified ‘Australian Made and Grown’ and carry the Australian Made logo. We hand-make and pack all our SmileyDog®  products here in Mentone VIC, – with care, love and integrity. Our customer service ethic is ‘we’re here to help’, nothing is too much trouble for us as far as our four and two legged customers are concerned!”

SmileyDog® also offer water and flea proof machine washable bedding, cute vests and jackets, , ‘Cantrol’ a fully tested, ‘stop pulling’ non-choke lead & Water & Rust proof, Nylon webbing, high quality Wet n Wild collars & leads in a range of bright and attractive colours – not found elsewhere!  And Rose-hip Vital Canine, a 100% natural anti-inflammatory for joint health to aid the wellbeing of ageing dogs the natural way – NEW!

All SmileyDog® products are available from:
website smileydog.com.au
CERES Organic market in Brunswick, St Kilda Twilight market, Boneo & Emu Plains markets
Retail factory outlet, 2/5 Shearson Cres, Mentone.
Bulk sizes up to 25 litres is available.

Professional groomers on the Peninsula and Melbourne use SmileyDog® products in salons. Veterinary clinics also supply the range.

For more information about SmileyDog® Natural & Organic Dog Care contact Eva or Sarah on 9585 7977, email sales@smileydog.com.au or visit website smileydog.com.au

There is a product to suit pet needs & desires.

We love our pets like we love our family!

Pictured: SmileyDog® Natural & Organic Dog Care products.

Compiled by Debra Mar
Photography: Rab Siddhi